Shoppers interact with brands via a number of channels — e-Commerce site, mobile app, storefront — leaving retailers with a fragmented view of their behaviors and preferences. In order to meet and exceed customer expectations, retailers need holistic customer data, including financials, product choices, behaviors, and more. This session will uncover insights into the unification of customer data into a singular profile that marketers can act on.
Attendees will find out how to:
Co-Founder & CTO