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How To Achieve A Dynamic, Single View Of The Customer

Friday, September 22, 2017, 12:00 PM (EDT) • ADD TO CALENDAR

Shoppers interact with brands via a number of channels — e-Commerce site, mobile app, storefront — leaving retailers with a fragmented view of their behaviors and preferences. In order to meet and exceed customer expectations, retailers need holistic customer data, including financials, product choices, behaviors, and more. This session will uncover insights into the unification of customer data into a singular profile that marketers can act on.

Attendees will find out how to:

  • Liberate customer data and put it in context;
  • Apply rules of engagement; and
  • Execute the next-best action.

Speakers:

Scott Weller
Scott Weller

Co-Founder & CTO
SessionM

Debbie Hauss
Debbie Hauss

Editor-in-Chief
Retail TouchPoints

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