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In Store Mapping To Drive Customer Engagement

Wednesday, September 20, 2017, 2:00 PM (EDT) • ADD TO CALENDAR

By leveraging mapping and spatial analytics inside the four walls of the store, retailers are able to be more engaging with their customers. Learn how in-store analytics and analysis can help retailers grow incremental sales. During this webinar, we’ll explore:

  • How understanding where customers go inside stores allows retailers to optimize their most valuable resource: store space;
  • How to engage with customers at the time they’re making purchase decisions: in the store, in the aisle;
  • Why location technology and maps are the easiest tools for everyone in an organization to consume and analyze the massive amount of data retailers will have access to as IoT continues to mature;
  • Tips for improving customer service with concierge service to high-value, loyal customers;
  • The importance of digital signage and just-in-time promotions or coupons; and
  • How to match site selection and marketing data to real customer behavior and spending.

Speakers:

Gary Sankary
Gary Sankary

Industry Marketing Strategy
Esri

Sonny Beech
Sonny Beech

Business Development Manager
GISInc

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