If you are like most e-Commerce professionals, you have heard of 1-to-1 personalization but are unsure of its tangible benefits, let alone how to adopt it within your organization. The reality is that reaching new revenue heights with individualization is completely within reach — but it requires changes in strategy, technology and organizational mindset.
During this session, Forrester Research Principal Analyst Brendan Witcher and Monetate Director of Product Marketing Jonathan Duch will share actionable thought leadership on a new way to tackle personalization that can help in your quest to deliver in-the-moment, individualized experiences that are compelling, useful and delight your customers at every touchpoint.
You will find out how to move past segments to individualized personalization, bringing your e-Commerce strategy to new heights.
Director of Product Marketing