Connected Consumer Series

Experiential Retail: New Data Reveals the Opportunities (and Challenges) of This Growing Trend

Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:

  • Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
  • Common challenges in experiential strategy and execution; and
  • Missed opportunities and areas where retailers can improve.

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