As a retailer, you hope that every shopper’s journey ends in conversion, but it’s rarely a straight line from initial inspiration to purchase — particularly with the multiple channels and touch points of today. You must also consider whether your strategies are creating customer loyalty or simply forcing a single sale. Understanding buyer intent and engaging with customers throughout all phases of the shopper journey are critical to retail success.
This session will provide practical advice and “pro tips” for maximizing engagement throughout all seven phases of the shopper journey:
- Inspiration;
- Awareness;
- Evaluation;
- Consideration;
- Motivation;
- Conversion; and
- Loyalty.
From advertising and marketing choices through post-purchase communications, presenters Bradley Hearn and Greg Ives from ChannelAdvisor will reveal how you can streamline your approach, capture customers along the way and provide them with the information and resources needed at each stage to create a win-win proposition.
