From Personalization To Individualization: 5 Ways Brands Are Tailoring Customer Experiences

Speakers:

Adam Blair

Retail TouchPoints

Alicia Esposito

Retail TouchPoints

Glenn Taylor

Retail TouchPoints

Overview

Once linear and direct, the shopping journey now varies in channels and length based on each shopper’s unique needs, behaviors and preferences. Personalization is now table stakes for brands and retailers, but how can they achieve this level of relevance at scale? During this webinar, the Retail TouchPoints editorial team will spotlight brands that are rising to the occasion, using data in innovative ways to optimize customer experiences.

In 30 minutes, you’ll discover five ways data can help personalize shopper journeys, including:

Optimizing product and fit recommendations;
Driving product curation and outfit selection;
Fostering shopper relationships and loyalty program engagement;
Improving communication before, during and after service and event interactions; and
Creating dynamic content that’s tailored to individuals.

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Overview

Once linear and direct, the shopping journey now varies in channels and length based on each shopper’s unique needs, behaviors and preferences. Personalization is now table stakes for brands and retailers, but how can they achieve this level of relevance at scale? During this webinar, the Retail TouchPoints editorial team will spotlight brands that are rising to the occasion, using data in innovative ways to optimize customer experiences.

In 30 minutes, you’ll discover five ways data can help personalize shopper journeys, including:
– Optimizing product and fit recommendations;
– Driving product curation and outfit selection;
– Fostering shopper relationships and loyalty program engagement;
– Improving communication before, during and after service and event interactions; and
– Creating dynamic content that’s tailored to individuals.

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