Once linear and direct, the shopping
journey now varies in channels and length based on each shopper’s unique needs,
behaviors and preferences. Personalization is now table stakes for brands and
retailers, but how can they achieve this level of relevance at scale? During
this webinar, the Retail TouchPoints editorial team will spotlight brands
that are rising to the occasion, using data in innovative ways to optimize
customer experiences.
In 30 minutes, you’ll discover five ways data can help personalize shopper
journeys, including:
- Optimizing product and fit recommendations;
- Driving product curation and outfit selection;
- Fostering shopper relationships and loyalty program engagement;
- Improving communication before, during and after service and event interactions; and
- Creating dynamic content that’s tailored to individuals.