Shopper expectations have changed, and customer experience is a more important differentiator than ever. As a retailer, how are you adapting communication to align with shifts in your customer preferences?
Join Glenn Taylor, Senior Editor of Retail TouchPoints, and Alexandra Mack of Zendesk as they revisit Mack’s recent discussion with executives from LaCrosse Footwear and Magento Commerce. The recap will present findings from Magento’s Future is Now Report and Zendesk’s 2020 CX Trends Benchmark Report, showcasing retail’s top communication trends as brands strive to deliver seamless experiences across shopping channels, from web to mobile to in-store. The recap also will share a real-world example of how LaCrosse Footwear is scaling and increasing customer loyalty by integrating AI and self-service models with their e-Commerce platform.
In the session, you will learn about:
- The rise of self-service and social messaging;
- The shifts happening in customers’ preferred communication channels; and
- How apps and integrations drive efficiencies in customer support.