Retailers are understandably focused on the near term as they scramble to deal with the impact of COVID-19, but it’s also critical to prepare for the post-pandemic environment. The retailers that spend this time rethinking key elements of their business, from their basic value propositions to their corporate culture, will be best positioned to take advantage of retail’s resurgence.
Associate training and ongoing education will remain critical during every phase of this process — even for workers who are temporary idled during the crisis. When consumers return to retail stores, they will be hungry for social interactions and, more than ever, will want to feel they are being taken care of during the shopping experience. This will require associates who have been given the tools, techniques and training to provide this, along with the sensitivity to handle unforeseen issues as they come up.
Now more than ever, short, “bite-size” daily training sessions can provide the information (and motivation) associates will need, particularly when the instruction can be tailored to the person’s role and targeted to their particular strengths and needs.
This webinar will feature Bob Phibbs, CEO of The Retail Doctor, and Carol Leaman, President and CEO of Axonify, in conversation with Retail TouchPoints Editor Adam Blair. They will discuss:
- How retailers can best prepare associates for the new environment that will emerge with retail’s resurgence;
- How daily training can improve the entire organization’s agility during disruptive times;
- How to make the case for training’s importance even during challenging times.