Research by global technology consultant Capgemini reveals that businesses identify personalization as a top priority in meeting consumer expectations. However, many continue to struggle with some of the “basics,” such as defining a roadmap to deliver meaningful progress or just getting personalization programs off the ground.
During this session, leading analysts will offer retailers a guide to help develop and deploy successful personalization programs, based on your team’s aspirations and your customers’ demand. As we explore everything from data strategy and infrastructure to organizational considerations and governance, join us to learn how to:
- Identify the cross-functional requirements of successful personalization strategies
- Understand the importance of an iterative personalization approach
- Pinpoint the maturity of personalization initiatives
- Craft a clear, actionable personalization strategy plan.
