Ecommerce took a giant leap forward in 2020, and there is no going back. As retailers seek new ways to engage shoppers outside the confines of the physical store, augmented reality (AR) has quickly risen to the forefront.
Effective use of AR can help shoppers get a look “under the hood” of items they’re interested in buying, providing both the capability to zoom-in, spin, and have a 360-degree view of the product. During this session, we’ll provide you with:
- A new understanding of consumer demand and expectations for AR;
- Tips to create and evaluate a high-impact AR strategy; and
- Best practices for implementing immersive commerce in every channel to drive consideration and sales.