Today’s retailers face an array of challenges to meet the needs of the new digital consumer, accelerated by the pandemic and the events of the last year. Many have turned to payments partners to attract new customers, increase conversions and drive loyalty, adopting solutions like buy now, pay later to make flexible spending part of everyday online commerce. These shifting forms of consumer financing have impacted shopping experiences and expectations from millennial and Gen Z consumers.
During this session, we’ll discuss millennial & Gen Z attitudes towards credit, and how these “next-gen” consumers are leveraging buy now, pay later as part of their digital wallets. Key takeaways will include:
- How retailers can reach next-gen consumers with flexible payment solutions that meet their needs, and help retailers solve issues of cart abandonment; and
- Best practices to implement an omnichannel approach to commerce, leveraging new signals in the data and implementing payment innovations like buy now, pay later.