Prioritizing convenience, consistency and connection throughout the shopper journey should be the guiding principle of every retailer’s marketing strategy. But given resource limitations, you may feel overwhelmed by this mandate. The solution? Start by connecting with your ideal customers.
In this fireside chat-style session, we’ll break down the elements of the customer journey, and highlight the three actions you should implement to build better retail relationships with your customers — and to keep them coming back for more. Join us and walk away with a clear action plan to:
- Add personalization to every customer interaction;
- Meet customers on the platforms they already frequent; and
- Improve convenience at every touch point in the customer journey.