COVID-19 changed brand loyalty as we knew it. Disruptions to supply chains and household income drove shoppers to try new brands. According to McKinsey, three out of four American consumers have tried a new shopping behavior, and most intend to continue the new shopping behavior even after COVID-19 subsides.
In today’s hyper-competitive and saturated market, retailers must turn to data and analytics to stay ahead. During this session, you’ll learn how to:
- Empower retailers to drive personalized engagement;
- Boost shopper loyalty; and
- Transform marketing data into actionable insights.