The retail industry is constantly changing, and COVID-19 has made an omnichannel strategy table stakes for nearly all businesses. Going forward, you will need to scale up services you introduced “on the fly” during the pandemic, making them efficient, profitable parts of the customer experience.
During this session, we’ll explain how a great omnichannel strategy both improves the customer experience and provides more channels for customer purchase — whether on mobile, web, or in stores. Attendees will also learn:
- How the availability of multiple purchasing channels leads to an increase in sales and traffic;
- What changes in buying behavior we might expect post-COVID; and
- What best practices retailers should start adopting NOW to be ready for the 2021 holiday buying season.