The COVID-fueled surge in ecommerce also has led to a massive move to mobile commerce, a trend with serious threads that will stick even as the pandemic recedes. With consumers more attached to their smart devices than ever, you can expand your use of location data to allow for more targeted marketing campaigns, greater operational efficiencies and frictionless shopper journeys that close the loop on omnichannel strategies.
During this session, we’ll explore how you can use location technology not just to enhance your marketing, but also to enable frictionless operations and sales. You’ll learn how location solutions can:
- Meet customers’ demands for convenience in a rapidly changing environment;
- Create cost savings; and
- Allow for smarter allocation of labor.