Retailers, Are You (Socially) Listening? Your Customers Are Speaking

Featuring

Chad Jordan

SOCi

Nicole Silberstein

Retail TouchPoints

Multi-location retailers are always seeking the perfect balance between centralized messaging control and localized, highly targeted content for each store or region. When communications are too tightly controlled, time-to-market is slow, and the messages themselves can get lost in a sea of sameness. When it’s too loose, consumers can get confused and the overall brand image can become unacceptably blurred.

During this session, you’ll learn how to find your “Goldilocks Zone” for messaging. Key takeaways will include how to:

  • Analyze the timeline of the quick shift to local first & the impact that had on brands;
  • Evaluate the rise of c-commerce – what are the best practices for localization; and
  • Define the key to accelerating out of the crisis.

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© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626