Visual media has long been an important component in compelling ecommerce experiences, and its importance has only increased since the COVID-19 pandemic. Research has shown nearly 75% of mobile users would abandon a site after waiting just five seconds for it to load (SOASTA). “Heavy” photos and videos can drag down web performance resulting in high bounce rates and abandoned shopping carts.
During this session, we’ll explain how to place visual media at the core of your ecommerce strategy. You’ll learn how brands like Levi’s® and PetRescue leverage visual media to deliver engaging digital experiences while improving internal marketing and web ops team efficiencies. Important topics to be discussed include:
- Website pages’ and their ability to convert;
- Real-time social media;
- User-generated content;
- Peer-to-peer conversations; and
- Third-party marketplaces and partner platforms.