Connected Consumer Series

5 Ways to Unlock Location in Your Enterprise Data

The traditional playbook for retail growth is being rewritten. While this may feel overwhelming, it actually presents new and exciting opportunities for your business to evolve. You already have a wealth of insights sitting in your existing systems. You just need the right tools and processes to harness them effectively.

But that’s also what makes it so exciting. The reality is retailers already have a wealth of insights sitting in their systems. They just need the right tools and processes to harness them effectively.

Register for this webinar to learn how you can use location intelligence to add depth and detail to the data you already have in your CRM. Then, learn how you can put this insight into action across the organization so you can:

  • Identify and engage your best (and most profitable) customers;
  • Create differentiated marketing campaigns and experiences by geographic nuances;
  • Localize inventory to create a more seamless and cost-effective last-mile strategy;
  • Curate assortments based on local tastes and preferences; and
  • Adapt and optimize business strategies, including store plans, based on purchase patterns across territories.

Featuring

Gary Sankary

Esri

Alicia Esposito

Retail TouchPoints

Presented by

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