Omnichannel retail started with the primary goal to deliver the product to the consumer in any way possible, no matter the cost. Retailers must provide increasingly seamless experiences in a way that significantly drives profitability across channels. To keep up with the changing market, retailers used duct tape or acquired bolt-on solutions atop legacy systems to keep up with shopper demands. The temporary solution may accelerate omnichannel retail capabilities in the short term but often leaves longer-term problems by reducing flexibility in the future.
Session attendees will learn:
• Why omnichannel retail must continue to evolve to be automated, targeted, and seamless even for many different customer journeys;
• The importance of sharing data;
• The ‘4 Ps’ of omnichannel and why they are critical to success; and
• The biggest payoffs for omnichannel retailers.
