Connected Consumer Series

Exploring Omnichannel Retail Maturity

Omnichannel retail started with the primary goal to deliver the product to the consumer in any way possible, no matter the cost. Retailers must provide increasingly seamless experiences in a way that significantly drives profitability across channels. To keep up with the changing market, retailers used duct tape or acquired bolt-on solutions atop legacy systems to keep up with shopper demands. The temporary solution may accelerate omnichannel retail capabilities in the short term but often leaves longer-term problems by reducing flexibility in the future.

Session attendees will learn:
• Why omnichannel retail must continue to evolve to be automated, targeted, and seamless even for many different customer journeys;
• The importance of sharing data;
• The ‘4 Ps’ of omnichannel and why they are critical to success; and
• The biggest payoffs for omnichannel retailers.

Featuring

Brendan Witcher

Forrester

Rachel Henwood

Oracle Retail

Andrew Gaffney

Retail TouchPoints

Presented by

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