Today’s consumers, especially those that hail from younger generations, are increasingly seeking an authentic connection with the brands they support, giving rise to a new dynamic in the world of online shopping – “community commerce.” Online ecosystems and groups that cater to like-minded individuals can become powerful engines for connecting retailers and brands with highly engaged consumers.
In this session, we’ll explore how brands and retailers can leverage their own communities to amplify their commerce ambitions, including:
• Effectively using both social and owned platforms as vehicles for community expansion and engagement;
• How brands with existing communities can determine whether expanding into commerce is the right move and do so in a way that remains true to brand values and voice;
• Using an online marketplace to engage more deeply with your audience and add; and
• Keeping the focus on community engagement by creating ecosystems where transactions are consumer-led.