Unlock the Non-Purchaser to Achieve Brand Growth

Traditional customer loyalty is dead. As customers engage with new brands at a rapid pace, data has become the new strategy to answer the question: Who are these news brand engagers? One blind spot in the data is non-purchaser feedback. Why are customers engaging with our brand and shopping in-store but not making a purchase? Non-purchaser feedback holds the key to unlocking brand growth.

In this session we’ll dive into:
• The three customer behavior groups — Explorers, Engagers and Loyalists;
• Common traits of retail non-purchasers and the impact to accelerating brand enthusiasm; and
• How global retail brands can “unlock” their non-purchasers.

Featuring

Zack Hamilton

Chatter by Stringray

Nicole Silberstein

Retail TouchPoints

Presented by

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