Connected Consumer Series

Marketing Agility: The Secret to a Frictionless Shopper Experience

Retailers’ success in 2023 will be determined by their ability to pivot quickly. Perhaps the only certainty this year is uncertainty — but according to Gartner, “Uncertainty carries as much opportunity as it does risk.” So as economic conditions continue to shift, shopper expectations evolve and regulations around third-party cookies change, retailers should seize the opportunity to position their brand for growth by becoming more agile and resilient.

Join Redpoint’s Thomas Kaczmarek, Director of Customer Engagement, for the secrets to boosting marketing results in 2023 and beyond by:

  • Integrating and perfecting data from all enterprise channels, resolving identities and developing a true profile of customers;
  • Creating and managing all omnichannel campaigns from a single point of control; and
  • Leveraging automation and real-time insights to increase customer retention, average transaction value and conversion rates.

Speakers

Thomas Kaczmarek

Redpoint Global

Bryan Wassel

Retail TouchPoints

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