Connected Consumer Series

Preparing for the Evolution of Omnichannel: How to Build a Unified Commerce Culture

Retail leaders know that when it comes to creating meaningful change, implementing cutting-edge technology is no longer enough. The entire organization, especially IT, Marketing and Operations, must align on a centralized mission, and all functions must follow specific actions that bring everyone closer to their goals, especially if the ultimate goal is to implement a Unified Commerce strategy that creates a holistic customer experience.

During this session, industry experts and practitioners will offer insights that will help attendees gauge organizational readiness — and set a path toward adoption and implementation. Attendees will learn:

  • How to make Unified Commerce a companywide mission that all employees rally around; and
  • Key considerations for different departments as they embark upon their Unified Commerce journey.

Speakers

Brendan Witcher headshot

Brendan Witcher

Guest Speaker, Forrester

Dave Bruno Headshot

Dave Bruno

Aptos

Alicia Esposito

Retail TouchPoints

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