Retail leaders know that when it comes to creating meaningful change, implementing cutting-edge technology is no longer enough. The entire organization, especially IT, Marketing and Operations, must align on a centralized mission, and all functions must follow specific actions that bring everyone closer to their goals, especially if the ultimate goal is to implement a Unified Commerce strategy that creates a holistic customer experience.
During this session, industry experts and practitioners will offer insights that will help attendees gauge organizational readiness — and set a path toward adoption and implementation. Attendees will learn:
- How to make Unified Commerce a companywide mission that all employees rally around; and
- Key considerations for different departments as they embark upon their Unified Commerce journey.
