In these times of uncertainty, with budgets shrinking and spending stifled, retailers are turning an eagle eye to customer retention. At the same time though, brand loyalty among consumers is at all-time lows. The key to keeping customers coming back and boosting engagement in this environment lies not only in individual products or promotions but in delivering a seamless, satisfying customer experience. That’s why retailers are increasingly leveraging headless commerce solutions, activating operational agility and omnichannel coordination to nurture happy, repeat customers. In this session, we’ll explore:
- How to differentiate your loyalty program to boost retention;
- The difference between composable commerce and “monolithic” systems for loyalty programs, special promotions and other rewards-based engagement
- How leading retail brands like River Island are building the omnichannel customer experience of the future.
