Retail Strategy & Planning Series

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Every Day’s A Holiday: How To Have A Successful 2017 Holiday Season

Monday, September 18, 2017, 12:00 PM (EDT) • ADD TO CALENDAR

Whether you want to admit it or not, the holiday season is almost here. Over the past several years, holiday specials and discounts have started earlier and earlier, making preparation that much more challenging for retailers.

Join Greg Zakowicz, Senior Commerce Marketing Analyst at Oracle + Bronto, as he analyzes past consumer holiday trends, and prepares you for what’s to come this season, including:

  • Gray November and how it impacts your holiday strategy;
  • Why Cyber Monday won’t be the pinnacle day for online retailers;
  • Overlooked email tactics for the season; and
  • Ways brick-and-mortar stores can compete and win online.


Greg Zakowicz
Greg Zakowicz

Senior Commerce Marketing Analyst

Debbie Hauss
Debbie Hauss

Retail TouchPoints

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