Retail Strategy & Planning Series

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Forget The Fruitcake: Will Discounts And Free Shipping Lead To Holiday Success?

Tuesday, September 19, 2017, 12:00 PM (EDT) • ADD TO CALENDAR

Are you about to serve your holiday shoppers a fat slice of fruitcake? You have spent months planning for the busiest time of the year, but what will you do when your site-wide sales and season-long shipping offers are as successful as that unwanted, perennial piece of foul fruitcake.

User-Generated Content (UGC) can be the scrumptious strategy that your holiday shoppers will eat up. Insights and analysis from TurnTo’s study of U.S. consumers will be shared to help you make informed decisions that will connect with consumers, distinguish your brand from competitors and deliver holiday success. Additional data from a study of top marketers will give further insights into how top retailers and brands are using UGC to find success throughout the customer journey.

Here are some of the highlights of the data that will be covered in this webinar:

  • 81% of shoppers will pay more for, and wait longer to receive products that are paired with UGC;
  • 72% of consumers say UGC increases purchase confidence and 67% say UGC encourages them to engage with the brand;
  • 50% of marketers rank UGC as the top way to distinguish their brand from competitors, topping Promotions (38%) and Data Strategies (19%); and
  • Perhaps a few fun facts about fruitcake.


Jim Davidson
Jim Davidson

Director of Research
TurnTo Networks

Debbie Hauss
Debbie Hauss

Retail TouchPoints

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