Retail Strategy & Planning Series

2019 Premium Loyalty Data Study: Will Your Customers Pay for a Loyalty Program?



Retailers must ask a lot of questions before they consider offering their customers a Premium Loyalty program. Will my customers pay to be a member? What benefits should I offer? Will this program increase purchase frequency and revenue?

In the first data study focused on Premium Loyalty, consumers told us how they feel about Premium Loyalty programs and what they’d like to see more of. If you’re managing your brand’s loyalty program or considering building one, you need to attend this webinar.

In this webinar, you’ll learn a few key insights:

  • What consumers expect from a Premium Loyalty program and how it impacts their decisions;
  • How retailers are leveraging consumer data to build successful Premium Loyalty programs; and
  • What you can do to create a program that’s right for your consumers and your brand.



Tom Caporaso

Clarus Commerce


Adam Blair

Retail TouchPoints


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