Retail Strategy & Planning Series

Creating A Data-Driven Welcome Series That Generates Revenue



A welcome series is designed to introduce new customers to your brand, eventually leading to a purchase. But as consumer shopping behaviors evolve, the same old approach to welcome series may not be enough to engage new subscribers and produce sales. Today’s retailers need to cut through the noise with a more relevant and engaging personalized welcome series and develop new best practices.

Join us for this session to learn about:

  • Ways to use data to provide a more customized onboarding experience;
  • Tactics to capitalize on user intent and capture the sale;
  • Types of messages that connect with today’s consumers; and
  • How to address the non-converters and save the relationship.



Greg Zakowicz

Oracle Netsuite


Glenn Taylor

Retail TouchPoints


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