Retail Strategy & Planning Series

Moving Beyond BOPIS Basics By Expanding Fulfillment Options



Shoppers have shown widespread enthusiasm for Buy Online/Pick Up In-Store (BOPIS), but many retailers are realizing that the first iterations of these services are not meeting customer expectations. Pickup processes have not been standardized, and retailers are still struggling to make fulfillment an integrated element in the BOPIS process. Additionally, few of these initial deployments have been “future-proofed” to handle higher volumes and rising customer demands for convenient pickup options.

Expanded fulfillment options, including automated locker solutions that can provide shoppers with secure 24/7 access to their orders, will be a key element in the move to a more advanced “BOPIS 2.0.”

During this session, we will discuss how an array of fulfillment options can help retailers meet both their key BOPIS objectives: improving customer satisfaction and further automating store operations for maximum efficiency. The webinar will reveal how:

  • Retailers should be planning for the future of BOPIS; and
  • New fulfillment options can provide them with the flexibility to handle higher order volumes, a wider range of package sizes and types, and consumers’ desire for convenience and security.



Penny Lasater

Package Concierge


Adam Blair

Retail TouchPoints


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