Retail Strategy & Planning Series

The Two Pillars of Amazon Success: Building Visibility Through Better Content and Advanced Advertising



Do you ever feel frustrated by where your products rank in the Amazon search results? With more competitors armed with increasingly bigger ad budgets, and all fighting for consumer attention, it can feel like a losing battle.

Success on Amazon starts with visibility. And these days, better visibility on Amazon requires two things: great content and advanced advertising.

During this session, Amazon expert Ryan Barker of ChannelAdvisor will walk you through the building blocks you’ll need to master to create the two essential pillars of an effective Amazon strategy, including:

Amazon Content

  • Navigating first-party vs. third-party relationships;
  • Enhancing product display page elements;
  • Optimizing brand registry and A+ Content/Enhanced Brand Content;
  • Boosting Buy Box metrics; and
  • Utilizing product reviews and ratings.

Amazon Advertising

  • Aligning on search terms;
  • Leveraging product data;
  • Selecting targeting options;
  • Understanding the “what and why” of automatic and manual campaigns; and
  • Assessing the competitive landscape.

Don’t miss this opportunity to find out what you can do to become a serious Amazon seller and be seen by your target customers.



Ryan Barker



Adam Blair

Retail TouchPoints


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