Globalization’s onward march continues as retailers seek new markets, especially in emerging economies with rapidly growing populations of middle-class consumers. This quest also leads to relationships with new trading partners as well as new acquisitions. Retail experts expect this trend to continue as retailers enter more and more markets, but what are the challenges involved in taking a brand onto a global stage?
In this webinar, Vertex’s Practice Leader for Retail Performance Consulting, Pete Olanday, will explore the obstacles and opportunities that await the next new global brands. Key takeaways will include:
- Leveraging technology to accelerate growth and level the playing field;
- How to better navigate foreign markets and regulations; and
- What to expect from post-COVID economies and buyer optimism.