This year is the most challenging of all. Thanks to COVID-19, retail does not resemble what it did in years past. Supply chains around the globe are buckling under extreme pressure, and unprecedented surges in digital commerce have limited shipping capacity and impacted delivery windows. There’s also a looming threat of a second wave of COVID-19 cases this upcoming fall and winter that has consumers worldwide on edge with uncertainty. For brands and retailers, these factors pose many challenges for the upcoming peak shopping season.
Join this thought-provoking session, which will spotlight five bold predictions on key trends that will make or break your holiday season. Experts will reveal key insights from the Salesforce Shopping Index of more than a billion global shoppers, to help you develop your holiday strategy. Key topics will include how you can:
- Effectively balance the marketing mix;
- Accurately forecast demand; and
- Efficiently fulfill orders across all channels.