Gone are the days where consumers went to stores for fun or to just “get out of the house.” The volatility of COVID-19 has encouraged everyone to rethink the number of stores they visit, as well as the amount of time they spend in locations. What does this mean for the future of brick-and-mortar and specifically, experiential retail?
Join this session to get an inside look into the new shopper experience, which emphasizes safety and purposeful engagement. Experts will reveal how retailers can combine the right digital and in-store technology to build consumer trust and maximize ROI, creating an ecosystem that is:
- Engaging for all stages of the customer journey;
- Optimized for new business models and experiences, such as curbside pickup and contactless commerce;
- Flexible and adaptable to new customer behaviors, regulations and business realities; and
- Nimble and efficient, so retailers can accelerate speed to market and boost total cost of ownership.