Seemingly overnight an entirely new category of advertising has emerged — Retail Media. Retail Media includes advertising on sites such as Amazon, Target, Walmart, Zalando and many more, and is the fastest growing part of the digital advertising market. But success here for brands is anything but a sure thing, because brands need to balance the desire to be everywhere with the need to be profitable.
In this webinar with Link Walls, ChannelAdvisor’s VP of Digital Marketing Strategy, you’ll learn how to:
- Streamline and manage your advertising efforts across marketplaces and retail media sites;
- Leverage automation to optimize key components of your campaigns (e.g. bids, ads, keywords); and
- Help drive visibility and improve your ad spend effectiveness.