Retailers got an instant education in the importance of innovation in 2020, as the industry’s already rapid pace of change accelerated even further in response to COVID-19. Now, as retail moves to its new normal , retailers need to ensure they have systems in place to quickly respond to new trends and opportunities.
One key area that will require significant agility moving forward is customer experience development. This session will reveal how retailers can transform their processes for ideation and innovation so that they are ongoing, iterative and revenue-driven, starting with deep research and customer journey mapping through real-world testing and feedback. Ken Morris, Managing Partner of Cambridge Retail Advisors, will share his expertise in CX development. Register to learn how to:
- Use deep customer and user experience research to solve retail challenges;
- Accelerate speed-to-value in digital product development and other areas of the retail enterprise; and
- Adjust and iterate as a part of a retailers’ digital product development lifecycle.
