Overwhelmed and inundated with digital tools and trend metrics? Having trouble finding clarity around omnichannel customer behaviors and experiences and uncovering clear ways to improve? Stop wasting your time with marketing analytics that won’t help you drive tangible value for your business. If you’re looking to drive staff efficiency, boost product quality and better personalize service experiences, this session is for you.
Marketing and customer experience experts from Podium will highlight the five marketing metrics every retail executive should prioritize in their day-to-day work. Register to glean clear, tactical action items that will help you improve the value and impact of each measurement.
Speakers will discuss:
- The five key marketing metrics for improving customer experience and resource efficiency;
- Examples of brands and retailers that have successfully applied these metrics in their everyday workflows; and
- Actionable steps to improve marketing spend, conversion rates, search result rankings, and more.