Consumer behaviors are changing rapidly, so to remain competitive, retailers need to be equipped to act quickly. Headless commerce powers this speed and agility, so retailers can quickly implement and optimize customer experiences.
But like many industry buzz terms, headless commerce is sometimes improperly defined or insufficiently explained, preventing retail practitioners from truly understanding its value. During this session, members of the Retail TouchPoints editorial team will dig into all things headless commerce, including:
- What headless commerce really is (and what it isn’t);
- How headless commerce impacts retailers’ ability to innovate and differentiate; and
- The value brands like Harry Rosen, J.Crew and others have realized since employing a headless architecture.