Retail Strategy & Planning Series

Product Activation: What It Is, Why You Need It and How It Powers Omnichannel Success

Featuring

Sarah Hoffman

Akeneo

Tom Greeno

Akeneo

Alicia Esposito

Retail TouchPoints

If you want to maximize customer reach and overall revenue opportunities, you need to sell across every channel, especially during competitive times like the holiday season. But it’s not just about being present across social media, marketplaces and your own ecommerce experience — you need to also ensure that content and product information is compelling and consistent.

With 66% of consumers saying they’ll stop buying from a brand due to a bad product experience, it’s time for you to develop a Product Activation approach that ensures a unified experience across owned and unowned channels. Register for this webinar to learn:

  • What Product Activation is and how it powers discoverability and shopper engagement;
  • How your Product Activation strategy currently stacks up and ways to improve; and
  • Ways to optimize product content to accelerate growth and stay competitive as new revenue channels emerge.

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Presented by
Retail TouchPoints

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© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626