With the emergence of the “Summertime Sale Season,” consumers had back-to-school shopping on the brain earlier than usual. But how have retailers’ extended marketing and promotional strategies impacted consumer intent going into the holiday season? And which brands have the most to gain, and lose, in Q4 and early 2025?
During this webinar, experts will dig into the data to help you assess back-to-school results and establish predictions for the holiday season. Attendees will get insight into:
- Top-performing brands and categories during the back-to-school shopping season;
- Which categories will continue to see demand going into the holiday season;
- Tactical tips and best practices to maximize Q4 opportunities across channels; and
- The biggest challenges and opportunities for all retailers going into 2025.
