Keywords are the key to success for many advertisers. But a new platform has entered the conversation and it’s changing the way we think about keyword-based targeting: Connected TV (CTV). And savvy performance marketers can now intentionally use keywords to find their high-intent audiences there. Need to see it to believe it? These case studies have the proof.
Join us for this webinar to learn more about how brands are using the third performance channel (reminder: that’s CTV!) to reach shoppers in their audience that are most likely to convert. In this session, you will learn:
- How to use keywords to find your high-intent audience on the TV screen;
- Creative tips from brands doing it right to apply to your own creative; and
- Where CTV’s extensive data fits into your performance strategy.
