After a long election year with many conversations focused on prices, consumers are shopping more carefully than ever before. But how is this ultimately impacting the experiences they expect from brands and retailers? CI&T’s annual Connected Retail Survey dove deep into each step of today’s path to purchase to understand where shoppers go to discover, research and buy, and why they choose the platforms and channels that they do.
Register for this session to get detailed insights and analysis on the unexpected throughlines of the survey’s takeaways, including why (and how) shoppers are prioritizing:
- Price sensitivity;
- Trust; and
- Security.
