According to the Salesforce State of Marketing Report, 70% of marketing leaders say their companies are increasingly competing on the basis of customer experience. This holiday season, we’ll share how you can keep up with high performing marketing leaders and meet the needs of your shoppers who are craving personalized and relevant experiences. By understanding your shopper, optimizing your marketing channels and embracing artificial intelligence, you can put the shopper at the center of every marketing message you send this holiday season.