The Evolution of Online Consumer Behavior: 2023 Consumer Behavior Survey Results
The evolution of online consumer behavior continues to drive change across the ecommerce industry. ChannelAdvisor and Dynata have conducted periodic global surveys since the start of the pandemic to better understand evolving consumer mindsets, how they shape the direction of the industry and how they inform the strategies of successful brands and retailers. Thanks to […]
Next Gen Connections – Onboarding Brands into Web3
The Next Gen DTC (Direct-to-Consumer) team is an influential force within PepsiCo’s Strategy & Transformation Center. Their primary objective is to establish direct connections with consumers, fostering exceptional experiences with PepsiCo brands through groundbreaking ideas, cutting-edge technology, and strategic partnerships. In this engaging presentation from the 2023 Retail Innovation Conference & Expo, PepsiCo showcased its […]