It’s common retail wisdom that acquiring new customers costs exponentially more than keeping the ones you have. Now more than ever, your current customers are your most valuable asset, and they shouldn’t be an afterthought. Nurturing established relationships is critical, especially as vocal consumers increasingly turn to social media to share their experiences (both good […]
Over half of consumers will prioritize shopping with brands that they have rewards with this holiday season. However, with many retailers offering their best deals of the year, how do you stand out from the crowd? This is going to require thinking beyond your discount strategy and providing more personalized and convenient benefits to your […]
The New Rules of Loyalty Planning: What’s Changed, What Do Consumers Expect, and What Should You Do?
Customer loyalty has always been fragile in the retail world, but the pandemic made keeping customer affection even more challenging. As the world begins to stabilize, consumers are returning to the brands and retailers they strayed from due to price, inventory availability and other issues. But what are the new keys to winning back their […]
How do you successfully stay ahead of the competition and consistently drive double- or even triple-digit growth? By mastering these four key areas: acquisition, retention, operations and analytics. Growth leader and Head of Demand Gen and Marketing Operations, Alycia Simpson, shares her personal lessons and experiences helping Recurly customers scale their businesses globally. In 30 […]