Finding Needles in a Haystack: 5 Ways to Focus and Align on Optimizing Digital Experiences
The last year has brought a whole new meaning to the idea of digital-first retail — and consumers have lofty expectations to match. This season more than ever, convenience, ease and personalization are driving shopping behaviors. Failing to optimize your website or mobile app can have serious consequences for your brand — and your bottom […]
How Brands Can Prepare for New Touch Points in the Emerging DTC Landscape
The long-term consumer trend toward greater use of digital commerce channels was given an enormous boost by COVID-19 and shows no signs of a significant slowdown. This seismic shift means we may be dropping the “e” from “ecommerce,” and simply calling it “commerce,” comprising shopper journeys that seamlessly encompass online, mobile, social, voice and, yes, […]