How Brands Can Prepare for New Touch Points in the Emerging DTC Landscape

Retail Strategy & Planning Series 2021 September 13- 17

The long-term consumer trend toward greater use of digital commerce channels was given an enormous boost by COVID-19 and shows no signs of a significant slowdown. This seismic shift means we may be dropping the “e” from “ecommerce,” and simply calling it “commerce,” comprising shopper journeys that seamlessly encompass online, mobile, social, voice and, yes, […]