Connected Consumer Series

Don’t Settle for Awareness: How Retail Brands Can Drive Performance with Connected TV

Retail marketers don’t need help raising awareness on TV — it’s just what comes naturally. To put it in Texas Hold ’Em terms, awareness is table stakes, but modern TV advertising has an ace up its sleeve — connected TV. CTV makes driving performance possible on the biggest screens your audiences watch.

This session will explore a series of real-world case studies from some of MNTN’s top retail advertisers to give a crystal-clear picture of how connected TV drives performance. We’ll dig into:

  • The different types of goals retail advertisers can achieve with CTV;
  • Solutions to reach these goals; and
  • The results retailers have seen when they approached CTV as a performance-marketing platform.

Speakers

Kate-Silva-MNTN-Headshot

Kate Silva

MNTN

Nicole Silberstein

Retail TouchPoints

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Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

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