Retail marketers don’t need help raising awareness on TV — it’s just what comes naturally. To put it in Texas Hold ’Em terms, awareness is table stakes, but modern TV advertising has an ace up its sleeve — connected TV. CTV makes driving performance possible on the biggest screens your audiences watch.
This session will explore a series of real-world case studies from some of MNTN’s top retail advertisers to give a crystal-clear picture of how connected TV drives performance. We’ll dig into:
- The different types of goals retail advertisers can achieve with CTV;
- Solutions to reach these goals; and
- The results retailers have seen when they approached CTV as a performance-marketing platform.
