Leading-edge brands have realized that stores are not simply “boxes” where consumers can find products quickly and easily. Rather, stores have the power to be immersive and tactile destinations where communities can gather, connect and have a shared commerce experience.
But which brands are leading in store innovation? And how can others in the industry learn from them and apply new best practices for strategy and design? During this collaborative discussion, retail experts and influencers will explore the three new drivers for in-store innovation, including:
- Creative storytelling and brand expression;
- Cultural connection and resonance; and
- Community moments and activations.
